UGC ESTELLE

Estelle Latoya

Hi brands, I’m Estelle, a Los Angeles-based UGC + lifestyle content creator! My affinity for creative story telling and strong script writing + my natural eye for creative visual direction makes my content high-converting, and perfect for your brand to use for paid media or organic content!

WHY ESTELLE?

UGC + lIFESTYLE

Creator

los angeles, ca

Trendy Millenial

Energetic + Engaging

Naturally Creative

hello@ugcbyestelle.com

B.S + MPH (dedicated)

+10 years content creation

Influential Sales conversion

@estellelatoya

Personable

@estellelatoya

Dynamic story telling

High engaging content

skin care

(Paid Ads, Organic, Aesthetic, Trend, Tutorial, Testimonial, Demo)

Ad-Style

Testimonial

Ad-Style

Demo

Aesthetic

Paid Ad

the ordinary

lashify

spongelle

junoco

covey skin care

UGC ESTELLE

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

UGC ESTELLE

lifestyle + wellness

(Paid Ads, Organic, Aesthetic, Trend, Tutorial, Testimonial, Demo, Voiceover)

Lifestyle Ad

Aesthetic Lifestyle

Organic Lifestyle

Lifestyle

Paid Ad

Rinse - laundry

service

PATH WATER

Path water

path water

TwoDay wellness

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

beauty + makeup

(Paid Ads, Organic, Aesthetic, Trend, Tutorial, Testimonial, Demo)

UGC ESTELLE

Organic Demo

Armani beauty

Aesthetic Demo

merit beauty

Aesthetic Demo

merit beauty

UGC ESTELLE

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

UGC ESTELLE

food + drink

(Paid Ads, Aesthetic, Trend, Tutorial, Testimonial, Demo, Voiceover)

Ad-Style

Food Review

Ad-Style

Aesthetic + TEXT

Ad-Style

fishwife seafood

met him at a bar

PATH WATER

local kitchens

the bu kombucha

UGC ESTELLE

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

aesthetic lifestyle + self care (IG Reels + TikTok)

(IG + Tiktok: @estellelatoya - 8k+ followers combined

Aesthetic

SELF CARE +

motivation

NIGHT ROUTINE

MORNING ROUTINE

LIFESTYLE + AD

NIGHT ROUTINE

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

home decor

(Paid Ads, Organic, Aesthetic, Trend, Tutorial, Testimonial, Demo, Voiceover)

Organic Voiceover

Lifestyle Ad

Lifestyle Voiceover

Organic Voiceover

Aesthetic

Organic Ad Style

BRANCH FURNITURE

Vertnook plants

HOME DECOR

YOGASLEEP MATTRESS

sproos!

Seasons diffuser

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

VIRAL TikTok Series (1m+ views across series)

“Things I Didn’t Need but HAD to Have” - sharing must-have finds

sproos!

SHOWER KIT

ETSY

BOOKEND SET

MID CENTURY

STORAGE CONTAINER

SOFT FRAME BED

CLR SHOP BLANKET

INCENSE HOLDER

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

hair care

(Paid Ads, Aesthetic, Trend, Tutorial, Testimonial, Demo, Voiceover)

Testimonial + VO

Ad-Style Testimonial

Ad-Style Demo

Ad-Style Testimonial

alodia x target

briogeo

Swirly Curly

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

fashion + accessories

(Paid Ads, Aesthetic, Trend, Tutorial, Testimonial, Demo, Organic)

Organic Trend

Organic Try-On

holy magic -

jewelry

Organic Lifestyle

Organic Try-On

Aesthetic Demo

Ad-Style

AMAZON -Trendy

QUEEN

FOSSIL

linjer jewelry

vivaia shoes

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

skits + tech + apps

(ad-style, comedic, lifestyle, organic integration)

Paid Ad

Ad-Style

Comedic Ad-Style

Comedy + Organic Integration)

HATCH

thumbtack -

home app

LOCAL KITCHENS

RINSE

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

trends + aesthetics

(tiktok trend, unboxing, ASMR, aesthetic)

ASMR Trend

ASMR Unboxing

Aesthetic Unboxing

Unboxing Trend

Tiktok Trend

phlur

SALTAIR

good molecules

MOX SKIN CARE

Local kitchens

All scripts were written by me using creative briefs (if provided) or by conducting my own brand analysis **

PHOTOS

past projects

Content Engagement + Client Reviews

how can ugc help your brand?

85% of consumers find UGC

more influential when deciding whether to purchase from brands

UGC (user generated content) and organic content allows brands to better utilize ad spend and connect with consumers, leading to higher ROI.

People want advice and recommendations they can trust, from real people just like

them.

I can bring DIVERSITY to your brand’s marketing!

Representation in marketing matters, as consumers are more likely to spend with brands who reflect their demographic. Hiring Black/POC content creators who understand nuances and trends in the community can help close historical gaps in marketing and ensure that part of Black consumers’ $1.6T in spending is accounted for in your revenue.

Black consumers had a whopping $1.6 trillion in spending power in 2021. That’s expected to rise to $1.8T by 2024.